Building Your Cold Brew Program

Elevate the Craft of Cold Brew
If you are looking to elevate the craft of cold brew in your shop, then you should start here. Specialty Cold Brew sits at the intersection of specialty coffee and cold brew. We believe this is the future of cold brew and that more and more shops will move in this direction.

To see what your shop can do to get there, ask yourself these questions:

  1. Are you serving cold brew?
  2. Are you offering variety of cold brew options?
  3. Are you serving craft drinks?
  4. Are you making your own ingredients?
  5. Are you serving it on tap?
  6. Are you offering growlers to customers?
  7. Are you encouraging cold brew at home?
  8. Are you innovating and experimenting with equipment and techniques?
  9. Are you attending and supporting cold brew events?
  10. Are you promoting specialty cold brew?

Try Something New
If the answer is no to any of these questions, consider which of these ideas might be the best fit to try in your shop.  Every shop is different and every shop is starting from a different place. Some shops may have been working towards specialty cold brew for years while others are just now looking to make a change. The suggestions above are generally laid out in the order we recommend, either because they build on the previous ideas or because the cost of trying it out goes up. It is also the general order that we have seen them adopted by shops but feel free to make it your own. 

Wherever you are, talk it over with your team, see if anyone is inspired to take the lead on one of these ideas. Try something new! See what your customers think of the new offerings. See how it affects buying patterns, average order amounts, overall sales and profitability.  If that doesn’t work for you, try something else or better yet; if it does work, try something else.