SCA Recap #2
One of the most exciting developments leading into the SCA Expo was our growing relationship with Visions Espresso. They are a premier distributor of all sorts of coffee equipment and agreed to carry Alto Cold Brew products to the show and beyond.
Elevate the Craft of Cold Brew
If you are looking to elevate the craft of cold brew in your shop, then you should start here. Specialty Cold Brew sits at the intersection of specialty coffee and cold brew. We believe this is the future of cold brew and that more and more shops will move in this direction.
What is Specialty Cold Brew?
Specialty Cold Brew occurs wherever the innovation, focus on quality, community and seed-to-cup mentality of specialty coffee is applied to elevate the craft of cold brew.
10) Promote Specialty Cold Brew
Hopefully by now you’re serving cold brew, offering a ton more options, featuring it on tap, launching a growler program, or empowering home cold brewers. Maybe you’re doing a few of these steps already or maybe you’re doing all this and more. You’re next step is to help promote specialty cold brew.
9) Cold Brew Events
Events and competitions are a great way to build community, and raise the awareness and appreciation for a new craft. We can meet new people, see what others are doing, exchange knowledge, and share in our passion for cold brew. They foster innovation and creativity which serve to increase the quality of the craft over time.
8) Innovate and Experiment
As people began pushing the boundaries of ingredients, processes, and offerings, many are still using the same old equipment. All of this innovation around cold brew inspired us to ask one important question: Is cotton, metal, or paper really still the best way to prepare cold brew coffee?
7) Encourage Cold Brewing at Home
People shy away from things that they cannot afford, do not understand and cannot master; so anything that makes specialty coffee more approachable to your customers is a step in the right direction.
6) Start a Growler Program
Build brand loyalty, improve customer satisfaction, expand your reach and share your brand by starting a growler program with your new specialty cold brew.
5) Serve it on Tap
4) Make Your Own Ingredients
Specialty cold brew lends itself very well to making your own mocktail ingredients—especially simple syrups and nut milks! These ingredients are perfect for many cold brew mocktails and specialty drinks, and are not at all difficult to make in most coffee shops.
© 2020 Alto Cold Brew.
