6) Start a Growler Program

Build brand loyalty, improve customer satisfaction, expand your reach and share your brand by starting a growler program with your new specialty cold brew.

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5) Serve it on Tap

With all of these new options in Step 1Step 2 and Step 3; your volume is sure to go up.  To better handle increased volume and streamline the serving process, kegging is a great option.  

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4) Make Your Own Ingredients

Specialty cold brew lends itself very well to making your own mocktail ingredients—especially simple syrups and nut milks! These ingredients are perfect for many cold brew mocktails and specialty drinks, and are not at all difficult to make in most coffee shops.

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3) Serve Craft Drinks

It is time to look for opportunities to expand the category of craft cold brew and take its place alongside filter coffee and espresso in specialty coffee.

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2) Cold Brew Variety

Why not offer this same level of choice for cold brew?

Because cold brew is so easy to make and store, there is no reason to not offer a few variations of cold brew.

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1) Serve Cold Brew

For whatever the reason they aren't offering cold brew yet, coffee shops should seriously consider putting it on their menus.  As I mentioned before, cold brew is the entry-point to specialty coffee for many people, including myself.  

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The Case for Cold Brew

From there I fell in love with third wave, light-roasted filter coffee and espresso.  I cannot tell you how many people I run into that share this similar experience. For many people: cold brew is the entry-point to specialty coffee.

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