7) Encourage Cold Brewing at Home
People shy away from things that they cannot afford, do not understand and cannot master; so anything that makes specialty coffee more approachable to your customers is a step in the right direction.
6) Start a Growler Program
Build brand loyalty, improve customer satisfaction, expand your reach and share your brand by starting a growler program with your new specialty cold brew.
5) Serve it on Tap
4) Make Your Own Ingredients
Specialty cold brew lends itself very well to making your own mocktail ingredients—especially simple syrups and nut milks! These ingredients are perfect for many cold brew mocktails and specialty drinks, and are not at all difficult to make in most coffee shops.
3) Serve Craft Drinks
It is time to look for opportunities to expand the category of craft cold brew and take its place alongside filter coffee and espresso in specialty coffee.
2) Cold Brew Variety
Why not offer this same level of choice for cold brew?
Because cold brew is so easy to make and store, there is no reason to not offer a few variations of cold brew.
1) Serve Cold Brew
For whatever the reason they aren't offering cold brew yet, coffee shops should seriously consider putting it on their menus. As I mentioned before, cold brew is the entry-point to specialty coffee for many people, including myself.
The Case for Cold Brew
From there I fell in love with third wave, light-roasted filter coffee and espresso. I cannot tell you how many people I run into that share this similar experience. For many people: cold brew is the entry-point to specialty coffee.
© 2024 ALTO Cold Brew.
