2) Cold Brew Variety

Why not offer this same level of choice for cold brew?

Because cold brew is so easy to make and store, there is no reason to not offer a few variations of cold brew.

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1) Serve Cold Brew

For whatever the reason they aren't offering cold brew yet, coffee shops should seriously consider putting it on their menus.  As I mentioned before, cold brew is the entry-point to specialty coffee for many people, including myself.  

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The Case for Cold Brew

From there I fell in love with third wave, light-roasted filter coffee and espresso.  I cannot tell you how many people I run into that share this similar experience. For many people: cold brew is the entry-point to specialty coffee.

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